Monteith's Brewing Co.
Rebrand and new packaging range for one of New Zealand's largest breweries. The revitalisation of a much loved New Zealand beer brand builds on it’s settler heritage and plays up the varietal personalities to make it more relevant in a increasingly astute craft-beer market. Each varietal was given it's own distinctive typographic treatment, bringing to life the characteristics and personality of the flavour. These were set within a master packaging system distinctive to Monteith's.
Project completed at Designworks.
Brand Identity / Art Direction / Packaging / Typography
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Project completed at DNA. Final concept not realised due to a last minute change of heart by the client.
Brand Identity / Naming / Packaging / Typography