Modström

Hum

Modström needed a stronger brand expression and presence. Positioned as an in-the-moment fashion brand, Modström required a more modern expression that conveyed youthfulness and attitude. A distinctive M symbol was added to the wordmark to help establish recognition, whilst the textures, bold typography and black and white base palette provide attitude, freshness and a bold canvas for stronger brand messaging and themes.

Project completed at Make.

Brand Identity / Print / Web Design

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Project completed at DNA. Final concept not realised due to a last minute change of heart by the client.

Brand Identity / Naming / Packaging / Typography