The brief was to bring an otherwise tired, corporate brand into a modern, more relevant expression where it should rightly be. As a company that operates in the renewable energy sector, a switch from a dusty corporate blue to a vibrant, green brand made sense. The identity builds the visual expression around the idea of a fast forward button constructed from interconnected lines. This concept highlighted Make’s uniquely responsive consulting services and ability to connect the dots in a constantly evolving energy market. A graphically vibrant solution that sets them apart.
Project completed at Make.
Brand Identity / Rebranding / Typography / Icon Design
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Project completed at DNA. Final concept not realised due to a last minute change of heart by the client.
Brand Identity / Naming / Packaging / Typography