Daedal Architecture

Hum

A simple and distinctive brand identity for a small independent architecture firm. Essentially the whole visual expression can be stripped back to two elements, a line and a circle. From this the word mark is constructed which in turns expands into a number of permutations and formats, expressing the ideas of construction, pattern, rythym and form.

Brand Identity / Typography

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Project completed at DNA. Final concept not realised due to a last minute change of heart by the client.

Brand Identity / Naming / Packaging / Typography